From invisible to indispensable: How biotechs can build a lean marketing engine

Many scientific companies have the expertise and loyal customers but still struggle to be seen. They outperform competitors yet remain overlooked by potential clients and partners—resulting in slower growth and missed opportunities. 
And in the age of AI and new tech, filling the marketing function isn’t as simple as it used to be. 
In this 60-minute interactive workshop, marketing strategist Jennifer Andrews will show scientific leaders how to move from invisible to indispensable by building a lean, high-impact marketing engine that works—without a full marketing department or agency. 
 
The session focuses on two key pillars: People and Process. You’ll learn how to structure your marketing resources effectively—from solo marketers and interns to fractional and hybrid roles—and how to align those efforts around a simple, scalable strategy built for smaller organizations. 
 
Participants will discover how to use a focused mix of LinkedIn visibility, content and email marketing, and event participation—paired with consistent business-development follow-ups—to increase awareness, generate quality leads, and drive sales. 
You’ll leave with a clear blueprint for: 
 
• Structuring lean marketing roles that fit your size and budget 
• Implementing practical strategies and tactics that drive measurable results 
• Defining KPIs for visibility, leads, and sales that align with business goals 
 
If your science deserves to be known, this workshop will take the guesswork out of marketing and show you how to stand out in today’s market.