Tailored Content Services for the Advanced Therapies Industry
As a leading authority in the advanced therapies industry, Phacilitate delivers trusted content services, providing creative and credible insights to a highly engaged audience. We strive to share the latest market intelligence and knowledge from the cutting edge of the industry, helping our clients stay ahead of the curve. Let us be your go-to source for essential information and invaluable expertise.
An Article is a piece of longer-form content that may feature tables, diagrams and other graphical representations. Articles may also have references to content from elsewhere or quotes from KOLs, and generally serve as opportunities for outlining evidence-based concepts.
Depending on the length, style and campaign goal, an Article may be published on the Phacilitate website as a standard post or downloadable PDF.
Why Sponsor an Article?
Perhaps you have new data or technology you would like to showcase, or real-world evidence to support the value proposition of your brand. Our content services team can help you develop and distribute impactful thought leadership pieces, from case studies to ‘State of Industry’ reports. You can also take advantage of our sponsorship opportunities to reach a highly engaged and defined audience in specific areas of interest.
Infographics are graphical representations of information or data, presented in an aesthetically appealing and download-able format.
Infographics are great ways to demonstrate a process, key milestones or interesting facts surrounding a niche area of the industry. They can also be used to demonstrate results from a survey or poll, or highlight your top tips on a certain theme.
Why Sponsor an Infographic?
Looking to showcase your brand or present your data in a visually engaging way? Our content services include the creation of custom infographics to highlight your processes, top tips, key milestones, or research findings. Our editorial team will work with you to develop a creative brief and create a PDF with carefully curated copy, images, and illustrations to deliver your core message.
Phacilitate offers a few different formats for interviews, but all are conducted in a similar way.
Video format interviews can be conducted over Zoom, or preferably at an event with a professional camera team on-site. We will agree a set of questions ahead of time, and then a member of our editorial team will fully brief the interviewee and lead the interview at a pre-agreed time at the appropriate event. Once the video has been recorded, we will edit the video into a draft of ~7–10 minutes (or shorter if appropriate), and prepare a page with a short summary, interviewee biography and useful links to publish on the website and Network. We will also prepare short clips – where possible – for social media promotion.
Written format interviews can also be conducted over Zoom and then transcribed, or alternatively conducted over email if short on time. The interview will then be prepared as a written Q&A format for the website.
Why Sponsor an Interview?
Looking to showcase your expertise and thought leadership in the advanced therapies industry? Our content services team can help you create compelling and informative interviews with your key opinion leaders. With the right questions, our interviews can highlight your company’s successes and add a human touch to your message, all while positioning your team as industry leaders.
A Phacilitate Webinar essentially resembles a digital roundtable or panel discussion. After a short context-providing introduction, a panel of experts discuss an industry challenge, highlighting their own experiences and working to resolve key obstacles associated with the specific area.
Live Webinars typically last from 30–60 minutes, including a section reserved for an audience Q&A. Webinars are then available after the live session via the website and network.
Why Sponsor a Webinar?
Looking to share your expertise and insights on an industry challenge? With Phacilitate’s content services, our team can help you develop and host an engaging webinar that highlights your solutions and fosters collaboration within the community. Join us in driving impactful and educational conversations that lead to productive outcomes.
A Tech Demo is a short demonstration video highlighting your technology or software. This could be formed as a quick walk through, or a more thorough instructional video focussed on a particular part of the workflow/process. Tech Demos are typically filmed by the sponsor and sent to the editorial team for minor edits, publication and promotion on the website with a short written-format description.
Why Sponsor a Tech Demo?
Maybe you’re launching a new technology, or have devised a novel method to overcome a typical challenge that you’d like to highlight. Tech Demos give your product and expertise exposure, giving your team an opportunity to add a little human touch to traditionally static promotional materials. Our content services team can work with you to create a dynamic and engaging demo that showcases your product and effectively communicates its unique features and benefits to your target audience.
An eBook is a multi-chapter, downloadable piece of content that generally allows for multiple content types rolled into one, e.g., Blogs alongside Interviews or Articles.
eBooks are published as PDFs on the website, but may also be promoted as individual chapters – speak to us to find out more about tailored, segmented marketing plans and retargeting add-ons for eBook campaigns.
Why Sponsor an eBook?
Looking for a way to demonstrate your end-to-end offering or expertise in multiple areas? Maybe you have a new process to share or want to solve multiple challenges at once. Our content services team can work with you to create eBooks that offer deeper dives into key subject areas, with multiple chapters addressing different challenges and showcasing your range of expertise within a core industry area.
An Event Outcomes Report typically follows a workshop or niche event where specific outcomes are agreed between a group of expert participants. E.g., following the Automation SIG at Advanced Therapies Europe. The Phacilitate content team will work with the participants to develop the report and explore publishing opportunities, and then to tailor a promotional plan to a dedicated landing page on the Phacilitate website.
Why Sponsor an Event Outcomes Report?
You may have team members who contributed to the discussion and you want to boost their profile as KOLs in the industry or position your company as a thought leader. We offer content services to create Event Outcomes reports that are peer-reviewed and published with scholarly publishers, adding credibility to the insights and visibility among those dedicated to advancing the field. Let us help you build authority and expand your reach.
A Blog is a shorter-form content piece that might be more opinion or experience-led. Generally digestible and possibly even more opinion-focussed, Blogs are a great way for developing thought leadership and communicating the humanity behind the science or the subject area, or for creating a conversational-style content piece addressing a core industry challenge.
Blogs are published on the Phacilitate website as a post.
Why Sponsor a Blog?
Add a creative touch to your content with Phacilitate’s Content Services. Maybe you need to publish your KOL’s take on a recent industry event, or highlight a novel solution to a key challenge. Our blog writing services are perfect for demonstrating thought leadership and are ghost-written by our expert editorial team. We also offer eBooks, webinars, tech demos, infographics and event outcomes reports, all designed to deliver your core message and showcase your expertise. Let us help you create engaging and accessible content that resonates with your audience.
Event Reports are based on highlights and testimonials from an industry event, summarizing key takeaways and providing behind the scenes or otherwise exclusive insights.
Event Reports can – in some cases – be published live from the event itself as end-of-the-day round-ups, or are pieced together over the course of the event for publication after the event has concluded. Event Reports are published as posts on the Phacilitate website, linking to additional content pieces where possible (e.g., interviews and related news stories).
Why Sponsor an Event Report?
The editorial team at Phacilitate offers content services to help you create impactful content that showcases your expertise and thought leadership. Whether you’re looking to highlight a new technology, share a novel solution, or demonstrate your end-to-end offering, our team can work with you to develop creative briefs and create engaging content such as infographics, webinars, eBooks, blogs, and event outcomes reports. We also offer tech demos and interviews as effective ways to give your products and team members exposure. Let us help you build your authority and reach a wider audience in the advanced therapies community.
At Advanced Therapies Week and Advanced Therapies Europe, we have limited capacity for filming opportunities. We can record your Briefings and Presentations, or work with you to design a creative video project of your brand’s experience at the event.
Why Sponsor Event Filming?
The editorial team can create visually stimulating microsites that communicate your messages in a far more compelling fashion than a simple PowerPoint. Microsites provide an interactive way to deliver and share information, showcasing your brand through carefully curated content, illustrations, and data visualizations. As an added benefit, microsites can be integrated into your marketing collateral for continued reach and engagement.
Features are month-long subject area campaigns consisting of multiple format types, potentially addressing more than one challenge. As a general rule, there may be only one or two Features a month with umbrella topic focusses, each containing multiple Q&As, blogs, articles, infographics, eBooks and webinars as part of their overall campaigns.
With a Feature package, we will work with you to develop a variety of content to fit into the feature(s) of your choice. Each content piece will then be promoted in its own right, and as a component of the wider feature campaign.
That’s no problem – we have options for sponsoring content already in development by the Phacilitate team, as well as wider feature sponsorship slots for advertising campaigns and brand identity exposure.
Why Sponsor a Feature?
Position your brand and your team members at the forefront of industry knowledge with Phacilitate’s content services. Contribute insights and content to a larger feature, alongside our research and opinion pieces from key opinion leaders in the field. In some cases, we may have more than one party interested in sponsoring each feature. Please speak to us if you are interested in exclusive sponsorship opportunities.
Event Outcomes at a Glance
Our first feature will be launching in May 2022. Take a look at our editorial calendar to see what’s coming up…