Tailored Content Services for the Advanced Therapies Industry
At Phacilitate, we pride ourselves on being a trusted, leading authority for knowledge sharing and market intelligence from the ‘bleeding edge’ of advanced therapies. We strive to deliver the latest and most credible insights or information in a creative fashion to a highly engaged and defined audience.
An Article is a piece of longer-form content that may feature tables, diagrams and other graphical representations. Articles may also have references to content from elsewhere or quotes from KOLs, and generally serve as opportunities for outlining evidence-based concepts.
Depending on the length, style and campaign goal, an Article may be published on the Phacilitate website as a standard post or downloadable PDF.
Why Sponsor an Article?
Perhaps you have new data or technology you would like to showcase, or real-world evidence to support the value proposition of your brand. You may even have a case study to share, or are interested in sponsoring a Phacilitate-led ‘State of Industry’-style report in a specific area of interest.
Infographics are graphical representations of information or data, presented in an aesthetically appealing and download-able format.
Infographics are great ways to demonstrate a process, key milestones or interesting facts surrounding a niche area of the industry. They can also be used to demonstrate results from a survey or poll, or highlight your top tips on a certain theme.
Why Sponsor an Infographic?
Perhaps you have a process you’d like to highlight or top tips for expertly handling a specific part of a workflow. Maybe you’d like to highlight 10 key milestones in an area within cell and/or gene therapy, or creatively present data from research or a survey?
The editorial team will work with you on developing a creative brief and will then create a PDF with carefully curated copy, images and illustrations to deliver your core message.
Phacilitate offers a few different formats for interviews, but all are conducted in a similar way.
Video format interviews can be conducted over Zoom, or preferably at an event with a professional camera team on-site. We will agree a set of questions ahead of time, and then a member of our editorial team will fully brief the interviewee and lead the interview at a pre-agreed time at the appropriate event. Once the video has been recorded, we will edit the video into a draft of ~7–10 minutes (or shorter if appropriate), and prepare a page with a short summary, interviewee biography and useful links to publish on the website and Network. We will also prepare short clips – where possible – for social media promotion.
Written format interviews can also be conducted over Zoom and then transcribed, or alternatively conducted over email if short on time. The interview will then be prepared as a written Q&A format for the website.
Why Sponsor an Interview?
Interviews are a great way to demonstrate expertise and thought leadership from your KOLs. Interview questions can be great tools for guiding a story for your company, highlighting key success areas and adding a level of humanity to the conversation.
A Phacilitate Webinar essentially resembles a digital roundtable or panel discussion. After a short context-providing introduction, a panel of experts discuss an industry challenge, highlighting their own experiences and working to resolve key obstacles associated with the specific area.
Live Webinars typically last from 30–60 minutes, including a section reserved for an audience Q&A. Webinars are then available after the live session via the website and network.
Why Sponsor a Webinar?
Perhaps you have a novel solution to an industry challenge that you would like to share, or maybe you’d like to highlight the strength of collaboration in addressing a key commercialization obstacle. Webinars are a great way to host an interactive, educational and collaborative conversation that can lead to a productive outcome.
A Tech Demo is a short demonstration video highlighting your technology or software. This could be formed as a quick walk through, or a more thorough instructional video focussed on a particular part of the workflow/process. Tech Demos are typically filmed by the sponsor and sent to the editorial team for minor edits, publication and promotion on the website with a short written-format description.
Why Sponsor a Tech Demo?
Maybe you’re launching a new technology, or have devised a novel method to overcome a typical challenge that you’d like to highlight. Tech Demos give your product and expertise exposure, giving your team an opportunity to add a little human touch to traditionally static promotional materials.
An eBook is a multi-chapter, downloadable piece of content that generally allows for multiple content types rolled into one, e.g., Blogs alongside Interviews or Articles.
eBooks are published as PDFs on the website, but may also be promoted as individual chapters – speak to us to find out more about tailored, segmented marketing plans and retargeting add-ons for eBook campaigns.
Why Sponsor an eBook?
You could be looking for ways to demonstrate your end-to-end offering, or expertise in multiple areas. Perhaps you have a new process to share, or are interested in solving multiple challenges at once.
eBooks serve as opportunities for deeper dives into key subject areas, with multiple chapters addressing different challenges, showcasing your range of expertise within a core industry area.
An Event Outcomes Report typically follows a workshop or niche event where specific outcomes are agreed between a group of expert participants. E.g., following the Automation SIG at Advanced Therapies Europe. The Phacilitate content team will work with the participants to develop the report and explore publishing opportunities, and then to tailor a promotional plan to a dedicated landing page on the Phacilitate website.
Why Sponsor an Event Outcomes Report?
You may have had a team member contribute to the discussion and are keen to raise their profile as a KOL in this area, or want to be associated alongside progressive, problem-solving and solution-focussed discussion. We work with scholarly publishers with the aim of having our Event Outcomes reports peer-reviewed and published to build authority behind the outcomes of these sessions, as well as to maximise visibility among those committed to progressing the field.
A Blog is a shorter-form content piece that might be more opinion or experience-led. Generally digestible and possibly even more opinion-focussed, Blogs are a great way for developing thought leadership and communicating the humanity behind the science or the subject area, or for creating a conversational-style content piece addressing a core industry challenge.
Blogs are published on the Phacilitate website as a post.
Why Sponsor a Blog?
Maybe an industry event has occurred and you are looking to quickly publish your KOL’s take on the impact of the event, or you are looking to demonstrate a novel way of approaching a key industry challenge…
Blogs are a great way for demonstrating thought leadership for your KOLs and can be ghost-written by a member of the Phacilitate editorial team. By addressing industry challenges in a friendly, fully accessible and conversational manner, Blogs are far-reaching and digestible content types suitable for a diverse audience. Blogs can be featured as part of a series – please talk to us about optimum positioning and theme suggestions.
Event Reports are based on highlights and testimonials from an industry event, summarizing key takeaways and providing behind the scenes or otherwise exclusive insights.
Event Reports can – in some cases – be published live from the event itself as end-of-the-day round-ups, or are pieced together over the course of the event for publication after the event has concluded. Event Reports are published as posts on the Phacilitate website, linking to additional content pieces where possible (e.g., interviews and related news stories).
Why Sponsor an Event Report?
Maybe you have launched a new product or had a team member present ground-breaking insights or information. Perhaps your presentation or news has been a hot topic for discussion over the course of the event and you want to immortalise the energy and continue the conversation…
The editorial team will work with you as well as KOLs present at the event to determine the key highlights and takeaways, interviewing other attendees for testimonials and exclusive insights.
At Advanced Therapies Week and Advanced Therapies Europe, we have limited capacity for filming opportunities. We can record your Briefings and Presentations, or work with you to design a creative video project of your brand’s experience at the event.
Why Sponsor Event Filming?
You may simply want a record of your Briefing or Presentation, or want to promote your launched technology, booth presence or other event feature.
Features are month-long subject area campaigns consisting of multiple format types, potentially addressing more than one challenge. As a general rule, there may be only one or two Features a month with umbrella topic focusses, each containing multiple Q&As, blogs, articles, infographics, eBooks and webinars as part of their overall campaigns.
With a Feature package, we will work with you to develop a variety of content to fit into the feature(s) of your choice. Each content piece will then be promoted in its own right, and as a component of the wider feature campaign.
That’s no problem – we have options for sponsoring content already in development by the Phacilitate team, as well as wider feature sponsorship slots for advertising campaigns and brand identity exposure.
Why Sponsor a Feature?
Position your brand and your team members at the forefront of industry knowledge by contributing insights and content to a larger feature, alongside Phacilitate research and opinion pieces from key opinion leaders in the field.
In some cases, we may have more than one party interested in sponsoring each feature. Please speak to us if you are interested in exclusive sponsorship opportunities.
Event Outcomes at a Glance
Our first feature will be launching in May 2022. Take a look at our editorial calendar to see what’s coming up…