Jennifer Andrews is a marketing expert with a science background and an MBA, passionate about simplifying the complex to help scientific companies grow. As founder and CEO of FreshLeaf Marketing, she brings over 15 years of experience in the life sciences industry, including roles as Marketing Director for a CRO and Senior Marketing Director for a medical equipment company.

Jennifer specializes in marketing strategy, brand identity, and content development that help clients stand out, get found, and generate qualified leads. To date, she has worked with nearly 50 scientific companies and mentored more than 70 start-ups and small businesses.

She is the author of Scientist to CEO, a marketing book for businesses built by scientists, and a sought-after speaker who has presented to hundreds of entrepreneurs on marketing strategy and digital growth. Jennifer also serves as a mentor and industry expert through several accelerators and entrepreneurship centres.

She holds a Bachelor of Science (B.Sc.) in Biology and a Master of Science (M.Sc.) in Human Health and Nutrition from the University of Guelph, as well as an MBA from the Lazaridis School of Business and Economics at Wilfrid Laurier University.